Unsurprisingly, their best practice states:. Avoid hashtags or mentions in your copy so that your audience does not click away from your ad. Now you know the what, why, and when of hashtags , let's see how you can incorporate them in your posts. There's no point in using a hashtag if nobody is searching for it.
To help you find trending and popular hashtags for your tweets, utilise these tools. On the left-hand sidebar under your profile, you'll find a personalised list of the Top 10 Trends :.
If you don't like what you see, you can click on 'Change' to select another location:. Hashtagify is a brilliant tool for finding both trending and popular hashtags.
It allows you to discover the best hashtags to reach your audience, gives you custom suggestions, and helps you find your influencers and competitors. Other useful insights include the top countries and languages using the hashtag, to help with geo-specific messages.
Plus, there's a Tweets Wall with a snapshot of current Tweets using the hashtag. The premium plans offer more features and data including an extended list of the top influencers, hashtag suggestions for your posts, plus the option to bookmark your favourite hashtags. Trendsmap shows you the latest trends from Twitter, for anywhere in the world.
Click on a word or a hashtag on the map, and you'll get results for that location. For example, clicking on the word 'rescued' in Canada displays the trending Calgary results for the heroic Thailand cave rescue :. Move the map over to the UK and click on WorldCup to see all the latest trending tweets on the football world cup taking place in Russia:. Using Trendsmap, you can see how different locations are reacting and discussing trending topics. Armed with that data, you can create messages that are more likely to get discovered by your target audience.
RiteTag is another excellent tool for checking both trending and popular hashtags. For instance, when you enter the term 'social media' , RiteTag produces two lists.
For instant trending results, use the green-coloured hashtags to get seen now :. For long-term popular results, use the blue-coloured hashtags to get seen over time :. But which specific hashtags are most likely to help you gain traction on the platform? Click on the hyperlinked hashtag to see a feed with other videos that also use that same hashtag. YouTube will ignore all the hashtags, and maybe even flag your content because of your spammy behaviour. Incorporate hashtags anywhere into your LinkedIn posts.
For more tips, read this guide to using hashtags on LinkedIn. When using Pinterest for business , include Pinterest hashtags when writing a Pin description or in a written description when Repinning. Try it free today. Get Started. Create a strong plan for your business in 9 simple steps. The right posting frequency can help you keep your audience engaged — but each platform and account has its own best practices.
We take a look at some of our favorite dogs of Instagram and find out exactly what it is that has made them so successful. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
Our bad. Skip to content Do you know how to use hashtags? Table of Contents. What is a hashtag? The history of hashtags. Why use hashtags?
The most popular hashtags of How to use hashtags on every network. View this post on Instagram. Get the free guide right now!
Join the discussion on relevant topics Even when you post about general interest topics nature, marketing, etc. See the use of hashtags like ethicalfashion and sustainablefashion in the following Tweet from the UK brand Pretty Polly, for instance. Our brand new Eco-Wear collection features a sustainable range of hosiery, seamfree underwear and leggings made from the first biodegradable polyamide in the world.
Twitter hashtags for your marketing strategy Effectively using Twitter hashtags frequently comes down to striking a balance between original branded hashtags and joining the conversation on relevant hashtags. This gives you options in your publishing strategy and content planning: will you focus on pre-planning content around a campaign hashtag, or do you want to gain visibility through popular Twitter trends and events like existing hashtag holidays?
Either way, hashtags are a powerful avenue to brand recognition and success. The brand used their WendysBreakfastBattle hashtag to Tweet scorching roasts about its competitors. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Why are Twitter hashtags important? What are Twitter trending hashtags? One way to do that is with a hashtag tracking tool like we offer at Sprout Social, but here are three other ways to find valuable Twitter hashtags: 1. Native Twitter search Twitter comes with a native search feature that lets you keep up with the latest hashtags.
Trendsmap Trendsmap helps you tackle the limitations of the native Twitter hashtag search function by showing you the latest trending hashtags as well as letting you explore their performance over time.
How to use Twitter hashtags for your brand The key to Twitter hashtags is to use them correctly rather than just blindly using them and hoping for the best. Check out when you should use Twitter hashtags for your brand: 1. Tweet about events and conferences Make the most of Twitter hashtags to join in on conversations around popular events Oscars and industry conferences SocialMediaWeek. The best practices mentioned above are also relevant for other social media platforms including Facebook, Pinterest , and TikTok.
Be sure to include hashtag research in your overall social media strategy to help categorize your posts and make them discoverable by your target audience. Using hashtags and mentions thoughtfully will increase engagement on your posts, help you get noticed within your niche, and help you develop relationships with others in your industry.
Editor's Note: This article was originally published in November and has been updated for freshness and accuracy. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon. Social Media Marketing. Share this Article: Tweet. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies.
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