The firm hasn't had to invest in shops, and instead of travelling into town, people can nip over to a friend's house to buy things. And while the party attendees may start off as housewives, they're unlikely to stay that way, according to Mr Goings. For many of the firm's 3. Ng Chiu Gwek, one of Tupperware's most successful Indonesian sales force members, who joined the company in , says she loves the firm.
Previously a full-time housewife, Ms Gwek - who was introduced to the firm by her mother-in-law - now runs a distributorship, responsible for a team of several thousand sales consultants in her hometown of Pontianak and the surrounding small cities.
The job has enabled her to educate all three of her children overseas. A shake-up of the party format has also helped drive growth. They are no longer polite gatherings over tea and cake, but have been updated to "a girls' night out", says Mr Goings with a conspiratorial nod.
Themes include Mexican night with tequila, and decadent and delicious desserts and meals, with one such party held every 1. In some countries, where small homes mean space for hosting gatherings is limited, the firm has opened so-called "experience studios", where would-be customers can see the products in action.
In China it has 5, such spaces, but reckons there's capacity for 20, The firm's sales model has another advantage. A recommendation from a friend is always likely to be more persuasive than one from a company, but in emerging markets this is particularly so, according to McKinsey.
The management consultancy found consumers in Africa and Asia were far more dependent on word of mouth, than their developed counterparts. I have read and understand the Privacy policy. Please note, you can withdraw your consent at any time.
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